Senior Content Marketing Manager

CyberProof is a cyber security services and platform company whose mission is to help our customers react faster and smarter – and stay ahead of security threats, by creating secure digital ecosystems. CyberProof automates processes to detect and prioritize threats early and respond rapidly and decisively.

CyberProof is part of the UST Global family. Some of the world’s largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

CyberProof is looking for a creative Sr. Content Marketing Manager to help us drive thought leadership on the brand, while also capturing the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Content Marketing Manager, you will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This will include accelerating share-of-voice (SOV) for the brand, driving engagement on marketing campaigns building and sales funnel performance, as well as helping with sales enablement.

You are a self-starter with a creative mind, who is capable of excelling in a fast-paced environment by taking ownership of content marketing activities related to CyberProof cybersecurity services. Artistic, with an attention to detail and an eye for quality, as well as the ability to be a creative writer are minimum required skills for this role.

Responsibilities:

- Develop and execute the content market strategy for various CyberProof security services.
- Plan and drive the launch required content for cybersecurity services in accordance with the go-to-market strategy.
- Build engageable thought leadership material to drive demand for CyberProof services.
- Create compelling written articles and press releases for the media to drive share of voice.
- Actively collaborate across marketing, PR, sales, and other stakeholders to execute and manage content strategy for various cybersecurity services.
- Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select CyberProof to augment their enterprise security operations.

REQUIREMENTS

- 7+ years of content marketing experience specifically in B2B marketing.
- Bachelor’s degree in an applicable field
- Impeccable writing skills and able to provide public byline examples.
- Media and PR publications experience.
- Very strong presentation skills.
- Familiarity with how share of voice works, as well as how to manage and grow this.
- Strong, demonstratable skills in tools used to create video and graphic content e.g. adobe creative cloud, Canva.
- A creative flair for new content ideas and is proud to show this through examples.
- Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners.
- Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
- Proven track record on support for content for product launches, and initiatives/programs
- Market/industry cybersecurity experience preferred.