Product Marketing Manager (Brand)

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative.

We are looking for a Product Marketing Manager with experience launching brands in the US market

to join our amazing and joyful team and lead our in-house brands.

Responsibilities:

- Responsibility for one of the company brands, from funnel creation - Building from ground up, conducting market research, marketing strategy and 360° campaigns in all relevant channels, promotions, conversion rates and financials
- Developing the branding strategy, including new brand concepts and campaign marketing activities
- Coordinating multiple tasks with other employees (web developers, copywriters, video editors, creative team, etc.) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities.
- Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns.
- Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)
- Presenting brand KPIs and updating management reports
- Manage brand budget via monthly cost reports submitted to the management.

Remote/Hybrid:
Hybrid
REQUIREMENTS

● Experience as an online Product Marketing Manager for at least 2 years in a global marketing company – must

● Strong experience gained in online companies, understanding of the full marketing mix, creative and media strategies, acquisition channels - must.

● Strong organizational and time management skills - must

● Excellent written and verbal communication skills in English – must

● Creative and entrepreneurial, also in visual areas

● Experience analyzing activities and financials

● Strong communication and interpersonal skills

● Ability to work independently and as part of a team.

● Ability to work under pressure, in a goal-oriented environment and bring results.

● High motivation and dedication, eager and proactive

● Excel – good level

● Bachelor’s degree – MUST!

● Experience with Google Analytics