Head of Product Marketing

Zesty’s Mission -

Zesty’s mission is to allow DevOps and Fin-ops teams to effortlessly maximize cloud savings and minimize waste by automating cloud cost optimization. The Zesty AI-driven platform automatically adjusts cloud resources in real-time based on the application needs, optimal cloud usage, and dramatically reduced cloud spending.

Position Overview -​​

We are looking for a Head of Product Marketing to join the fast growing Marketing team and support a coherent marketing strategy worldwide.

You will design, implement and monitor effective marketing strategies that align with our business goals of revenue growth, lead generation and processing, brand growth, and strategic positioning of our platform.

Our ideal candidate has a strong B2B marketing background and proven experience in managing marketing strategy and activities. You must understand our business and our growth vision, and have solid experience with creative content development, digital content, program development, public relations, events, analyst relations and more.

Responsibilities:

- Lead a team of product marketing and content managers.
- Innovate and strategize the most coherent marketing programs.
- Contribute to developing a cohesive product marketing plan to increase revenue, brand awareness, lead quality, and analysis.
- Regularly conduct research on our ICP, market trends, buying habits, and the competitor landscape.
- ​​Support the development of product messaging in a way that differentiates our product and at the same time highly resonates with the needs of target prospects.
- Strategize and generate high-quality content assets (product videos, webinar material, whitepapers, blogs, case studies, use cases etc.) that will influence and drive demand for Zesty’s set of products.
- Manage and support all product launches
- Work to optimize the buyer journey across all marketing touchpoints based on analytical feedback
- Support Zesty’s community engagement within industry forums, be they events, podcasts, webinars, and messaging tools, to promote the story of our product
- Collaborate with the product team to understand new product developments, feature changes and determine how these should be communicated to our addressable market.
- Support and educate the SDR and Sales teams with compelling communication and content assets to drive higher conversions.
- Support and foster our relationship with cloud service providers by preparing specialized content assets that speak to their account managers.

REQUIREMENTS

- 2+ years of management experience
- 3+ years of experience as a Product Marketing Manager in a high-tech product company.
- Strong technical and analytical understanding.
- Fluent English and with both written and verbal communication skills.
- Deep understanding of product life cycles and market trends.
- Ability to think strategically, prioritize ruthlessly, and execute independently.
- A desire to work in a fast-paced startup environment.
- Extensive experience designing customer promotions.
- Experience with leading a team (directly or indirectly).