B2B Demand Generation Manager

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We are looking for a B2B demand generation manager to join our Marketing team. This hands-on demand generation role requires a strategic and tactical background. You’ll be responsible for B2B revenue and report directly to the head of marketing.

What you’ll do:

- Translate Riverside's company objectives into a comprehensive demand generation strategy to drive revenue with corresponding key performance indicators that engage, nurture, and convert prospects
- Develop end-to-end B2B marketing campaigns & activities through both online and offline channels)
- Collaborate closely with the sales team to align marketing initiatives with sales goals and optimize lead generation and conversion rates
- Identify revenue opportunities and act on them (i.e., new use cases, restructured partnerships, new features, or reimagined audience segments)
- Own the day-to-day execution for various enterprise marketing channels, including creative, budget, targeting, testing, and reporting
- Establish KPIs and metrics to measure the effectiveness of demand generation initiatives and regularly report on campaign performance to key stakeholders

REQUIREMENTS

Who you are:

- 5+ years of experience in B2B marketing, focusing on demand generation and customer acquisition. Experience in a high-growth startup or technology company is strongly preferred
- Proven track record of developing and executing successful demand generation strategies and campaigns that drive revenue
- Prior experience building the demand generation function from immature to effective, and then overseeing it through multiple stages of growth
- Experience with relevant technologies (e.g., HubSpot, Mixpanel) and a playbook for building a highly effective demand generation marketing stack
- Strategic, analytical thinker and disciplined tactician
- Creative marketer and storyteller
- First principles creative thinker with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
- Self-starter mentality with a proactive and entrepreneurial approach to problem solving

Values that help you succeed at Riverside:

- Hungry, passionate, and deeply curious
- Bias towards action
- Independent, self-starter
- Highly rigorous and stay close to the details

Bonus:

- Worked in the audio/video/media industry