Playtika Published: March 21, 2019
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Herzliya
How many relevant years experience do you require for the role:
1 year

Description

Responsibility for two Lifecycle stages in VIP life:
- Reactivator: players who were managed and have dropped in activity and are removed from the plan, then go to this role’s care in attempt to build them back up and bring them to being managed again. Bring them back from the dead!
- Growing users with potential to be VIPs as a mid-stage. Any player who reaches diamond status and up – but isn’t VIP yet, give them semi-personal care and tailored activity to make them VIPs. Nurture them!

KPIs:
- How many players became VIPs/ came back from dormancy from each segment and the revenue they bring in monthly
- Dormant play rates (how many people who were removed from being VIPs came back to the game, and what’s their uplift since they joined your plan?), DAU, Rev – uplift

Professional responsibility:
- Create a new mid-level segment, pre-VIPs. – with its own strategy, art, language, messages, “club” benefits, promotions, and more.
- Build a community lead by you, where people from both segments are added and enjoy a community to keep them in the game. You’re the face of this community and as such, you build the content of the group and you are in charge of getting to know each person there and building your own persona and character of this community.
- Build procedures and protocols – automatic and manuals – for the two segments.
- Build and manage activities and a monthly calendar for the segments – test different ideas and provide insights into the world of reactivation
- Analyze, measure, track and report on both segment progress and individual activities
- Collaborate closely with all studio interfaces – VIP team, lifetime cycle manager, automation manager, monetization, copy, product, features
- Provide customer support/ relationship marketing to both segments
- Provide customer insights based on your Gather constructive feedback for key stakeholders in the studio
- Seek out and actively address improvement areas. Gather knowledge to help prevent churn – and set guidelines based on best practices you learn to all Account Manager to help prevent churn

Requirements

- A go-getter, independent worker
- Content creator, a creative “showman”
- Great people skills
- Perfect English
- Multi tasker
- Competitive, high performing, target focused
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