User Acquisition Manager

Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.

Playtika is looking for a User Acquisition Manager to join our rapidly growing team.

Job Family:
Marketing - User Acquisition Manager

Website Group:
Marketing

Responsibilities:

- Manage and optimize UA campaigns across various channels to achieve key performance indicators (KPIs) and growth targets.
- Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign optimization and performance improvement.
- Track and report on campaign performance, providing regular updates to stakeholders.
- Monitor and optimize budgets to ensure efficient allocation of resources.
- Test and experiment with new channels, platforms, and targeting strategies to identify scalable growth opportunities.
- Collaborate closely with cross-functional teams, including BA, Creative and product to align user acquisition efforts with overall business objectives.
- Collaborate and develop relationships with different marketing vendors.
- Stay up-to-date with industry trends, best practices, and emerging technologies in user acquisition and digital marketing.

REQUIREMENTS

- Prior experience in digital marketing as a User Acquisition Manager/Media Buyer.
- Experience with different advertising networks and platforms (Facebook Business manager/TikTok/Snapchat/Google Ads/DSPs etc)- Big advantage
- Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them.
- Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
- Sharp-minded and “out of the box” thinker with a positive "can-do" attitude and a passion for both marketing and analytics.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
- Proficient with Excel - a must
- Fluent English – a must
- BA in Economics/Business Management/Marketing – an advantage
- Gaming and/or online marketing enthusiast - an advantage