WalkMe Published: August 28, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

WalkMe pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital world. Using analytics, engagement, guidance, and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile application or website.

WalkMe is looking for a Technical Product Marketing Manager to own the product messaging and positioning for new and existing product lines. This role will work cross functionally between Product, Marketing, and Sales to ensure we effectively communicate the current and future value of WalkMe’s industry leading Digital Adoption Platform

What will you actually be doing?
- The Technical Product Marketing Manager will own the positioning and messaging for select product lines
- Be the voice of product releases for your lines of business, owning relevant collateral (emails, release notes, brochures, videos, webinars, in-product solutions, demos).
- Translate product functionality and technical details into user benefit and value.
- Research and understand our buyer personas to ensure every product is designed and delivered to create value for them.
- Create campaigns designed to raise awareness of our products, increase adoption, improve conversion rates and drive thought leadership .
- Use analytics to identify our strengths and weaknesses to continually improve our content and services.
- Regularly educate internal teams on the latest products and how to position them, supported by marketing materials to be used externally for customers and internally to the Sales and Marketing teams globally.
- Conduct ongoing competitive analysis along with market, and customer research

Requirements

- Bachelor's degree required
- 3+ years of experience in a similar product related position, preferably at a B2B SaaS company
- Background in a marketing capacity - must
- Strong technical understanding of web-based and mobile technologies - must
- Strong writing skills, with the proven ability to translate technical related topics into external marketing content
- Ability to research marketing trends and other related topics
- Past experience in working closely with Product Management teams, with the ability to translate technical concepts into successful product and marketing material
- Ability to work self sufficiently, and excel in a high-paced, always changing environment
- Experience creating effective brochures, demos, slide decks, videos and running webinars
- Excellent English written and verbal communication skills no matter the audience or context
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