Strategic Marketing Director

Nice to meet you - we are Kornit Digital!

Kornit Digital is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The Company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfilment.

Every day we take the chance to re-invent, create, solve, adapt, improve and conquer the unexpected. Our engagement drives us to change the way people print on textiles today and in the future.

You are invited to be part of it to #expressyourbest!

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Reports to: Vice President of Marketing

Location: Rosh Haain, Park Afek

What Would you do?

- Define and oversea execution of the company’s marketing strategy
- Develop and execute marketing plan for Kornit Digital's products and services
- Develop compelling messaging and positioning that resonates with the identified target segments.
- Collaborate with cross-functional teams to align product marketing strategies with overall business goals.
- Lead Demand Generation and Funnel Health:

- Design and execute demand generation strategies to drive leads and opportunities across various regions, channels and platform
- Establish key performance indicators (KPIs) for demand generation efforts and monitor their status regularly.
- Analyze funnel health metrics, identify areas for improvement, and adjust strategies and tactics as needed to optimize conversion rates

- Develop, implement, and execute Account Based Marketing working closely with sales and business development organizations
- Product Content Creation:

- Develop and manage a content strategy that supports the entire customer journey
- Collaborate with product, sales, and marketing teams to create engaging and informative product-related content, including whitepapers, case studies, videos, and more.
- Ensure content aligns with the buyer's journey and effectively addresses customer pain points and needs.

- Performance

- Analyze reports on global marketing activities, including campaign performance, lead generation, and ROI.
- Present findings and insights to executive leadership during Quarterly Business Reviews (QBRs) and other core meetings.
- Utilize data-driven insights to refine strategies and make informed decisions to enhance demand generation efforts.
REQUIREMENTS

Education and Experience:

- Bachelor’s degree in Marketing, Business Administration, or related field. Master’s degree preferred.
- Minimum of 8 years of experience in marketing, with at least 5 years in strategic marketing roles.
- Proven track record of developing and executing successful marketing strategies in a B2B environment, preferably in the technology or software industry.
- Experience managing cross-functional teams and collaborating with sales and business development organizations.

Skills and Abilities:

- Strong leadership and strategic planning skills, with the ability to define and execute marketing strategies that drive business growth.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to executive leadership.
- Analytical mindset with the ability to analyze data and derive actionable insights to optimize marketing strategies and improve ROI.
- Experience with demand generation strategies and funnel optimization techniques.
- Creative thinker with the ability to develop compelling messaging and positioning that resonates with target segments.
- Strong project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

Don't check all the boxes? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes in our passionate -and-fun, remote-friendly, fast paced environment—apply anyway. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

KORNIT is committed to fostering a diverse and inclusive workplace and is proud to be an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.