Cellebrite Published: October 7, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Petach Tikva
How many relevant years experience do you require for the role:
More than 3 years

Description

The position will report to the VP of Global Brand, Creative & Content while being strongly aligned and embedded with the Product Marketing team. This will allow the copywriter to have greater connection to the product messaging and use cases.

RESPONSIBILITIES:

- Collaborate with product marketers, field marketers and content managers to brainstorm and develop creative content and copy strategies to accomplish marketing and brand goals
- Manage the Cellebrite Blog and blog editorial calendar – write blogs, edit blogs from internal contributors and manage external blog writers
- Write effective and engaging landing page copy, web page, email, social, advertising and micro copy to support global and regional campaigns that drive conversions
- Work closely with designer to create amazing creative concepts that are consistent across email, social and web
- Collaborate with marketers to develop segmented content and messaging strategies
- Work with internal stakeholders to edit various written materials (collateral, presentations, user guides, etc.) for brand and messaging consistency
- Own, evolve our voice, tone, and style guidelines
- Create systems and processes that empower all teams (marketing, product, sales) to communicate in a clear, compelling, and on-brand voice
- Assist in Search Engine Optimization and keyword implementation

Requirements

- 5-10 Years of messaging and copywriting experience
- Bachelor’s Degree in communications, creative writing, English or related field
- Highly organized and deadline-driven
- Strong communication and collaboration skills and ability to take feedback
- Strong research and presentation skills
- Candidates should have a comprehensive online portfolio of a range of copywriting projects and campaigns
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