Moon Active Published: April 26, 2020
Job Type
Level of education
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years


Moon Active, a Tel Aviv based rapidly growing mobile games startup with millions of players worldwide is looking for PPC Campaign Specialist.

Key Responsibilities:
- Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
- Constant conversion performance improvement by A/B testing ad copy and creative types
- Make recommendations on campaign enhancements including retargeting, bid automation, etc
- Provide regular reporting and analysis of campaign performance
- Identify new opportunities, plan, test and implement new customer acquisition channels
- Help influence the strategy for several key digital marketing initiatives


- 2+ years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company’s social media efforts)
- Exceptional analytical and quantitative skills, Strong Excel skills
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
- Good working knowledge of current best practices in paid traffic
- Fluent Verbal and Written English Skills required
- A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus

Bonus Points:
- Passion for mobile or free-to-play gaming is a plus
- Understanding of mobile attribution is a plus
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