Lightricks Published: October 1, 2020
Job Type
Category
Level of education
Undergraduate
Spoken Language needed
Hebrew, English
Level of Hebrew
Medium
Location of job
Jerusalem
How many relevant years experience do you require for the role:
3 years

Description

Lightricks is looking for a Senior Online Campaign Manager to join the Performance Marketing team!

As a Senior Online Campaign Manager for Web, you will have the opportunity to manage a multi-million dollar monthly marketing budget for our successful app brands in one of the most promising, well-funded and profitable startups in Israel.

RESPONSIBILITIES

- Actively manage and carry out large-scale campaigns via various online advertising platforms
- Develop benchmarks, set goals, plan and execute online marketing strategies
- Create insightful, data-driven reports and draw meaningful conclusions that drive overall sales growth
- Test, monitor and analyze performance and optimize according to KPIs
- Design A/B tests to measure lift in campaign performance and improve conversion rate
- Identify relevant trends and marketing opportunities, stay up to date with industry and platforms developments
- Perform self-directed performance analyses and communicate key findings to team
- Collaborate with internal creative team to create assets for campaigns

Requirements

- 3+ years of experience managing significant monthly PPC budgets ($100K and up) on social media & Google ads in a professional capacity (executing/managing) for a website - must
- Experience with Google Analytics and understanding of web analytic metrics - a must
- Experience with optimizing the online conversion funnel to maximize subscriptions and hands-on A/B testing - a must
- Experience with affiliate marketing and other PPC channels - a plus
- Experience with content strategy, or hands-on email marketing - plus
- Exceptional analytical and quantitative skills, strong Excel skills
- B.A. in a relevant field (communications, statistics, business, etc) - a plus
- Diligent, proactive, highly organized team player
- Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions
- Understanding of subscription-based business models - a plus
- High level of English
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