CyberProof
  • 6 active jobs (view)

  • Published: May 8, 2022
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

We’re looking for a passionate and experienced product marketing expert to join our growing team. This is a unique opportunity to make a major contribution to CyberProof’s marketing efforts to execute on its differentiated story and disruptive managed security services offering.

What you will be doing

- Create compelling content (presentations, webinars, papers, etc.) to reach security stakeholders
- Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
- Develop and implement GTM strategies and campaigns in collaboration with regional sales and marketing stakeholders
- Develop deep understanding of the buying audience by conducting research about target personas, buyer needs and the purchasing decision process for the organization’s services
- Own and develop thought leadership messaging and point of view
- Provide training and sales enablement for inside sales and sales teams worldwide
- Develop narratives and use cases that addresses key client pain points
- Define the customer journey; build programs to increase awareness and adoption

Requirements

- 5+ years proven success in marketing and/or product management roles
- Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
- Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
- Ability to create value propositions and messaging strategies
- Ability to develop strategies for creating pipeline for new offerings, and create account-based marketing programs to grow existing relationships
- Technical orientation, preferably with knowledge of cyber security products and/or services
- Excellent written, verbal and visual communication skills
- Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner
- BA/BSc degree or equivalent experience
- Hands-on experience in cyber security role (SaaS and managed security services a strong plus)
- Excellent English (English as a mother tongue)

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