CRM & Lifecycle Marketing Lead

Certified as a Great Place to Work®, DoorLoop is the easiest property management software used by landlords and property managers in over 100 countries worldwide.

As a SaaS company with $30M in funding, 3 offices worldwide (Miami, London, Israel), and hundreds of thousands of units being managed, we are one of the fastest growing prop-tech companies with over 400% growth this year!

We know what it takes to build a world-class company – and it all starts with a world-class team. If you want to work with a fast growing tech startup that values transparency, feedback, and growth, DoorLoop is for you.

The Role

DoorLoop seeks a lifecycle marketing expert to enhance email campaigns in HubSpot, identify new communication opportunities, and devise corresponding strategies.The Senior Manager is accountable for DoorLoop's brand roadmap and strategy regarding customer marketing and lifetime value.The mission is to manage, deploy, and assess all email marketing campaigns across the marketing funnel, collaborating cross-functionally to boost conversions and establish DoorLoop as a property management thought leader. The aim is to optimize current email campaigns, introduce new tactics, and meet or surpass lifecycle marketing KPIs.

As DoorLoop's CRM & Lifecycle Marketing Lead, you will:

- Manage, test, and assess email campaigns across the marketing funnel on HubSpot.

- Lead lifecycle strategy development and execution across various channels.

- Be responsible for strategy, team management, and data-driven campaign optimizations.

- Monitor reports to ensure campaigns meet budget and revenue targets.

- Optimize email, direct mail, SMS, and touchpoint strategies based on performance data.

- Oversee marketing programs including automation and triggered-based initiatives.

- Create campaign briefs for email campaigns.

- Collaborate cross-functionally for campaign execution.

- Establish analytics and reporting to inform leadership and enhance CRM strategy.

- Lead testing strategies for continuous improvement.

- Develop segmentation and targeting strategies for personalization.

- Cultivate cross-functional relationships for full-funnel campaigns.

- Develop short- and long-term lifecycle marketing strategies.

- Recommend organizational changes and stay updated on CRM trends and regulations

About You

In order to be successful in this role, a candidate must possess the following:

- In-depth knowledge of CRM and email-marketing platforms, especially Hubspot & Salesforce

- Ability to identify trends, changes, and issues in data and effectively communicate needs based on these findings

- Analytical thinking and a strong data background

- Strong ability to analyze marketing campaign effectiveness based on performance data and KPIs

- Strong organizational, communication, strategic, and problem-solving skills

- Strong work ethic, prioritization, and delegation skills

- Strong sense of urgency and the ability to initiate action and results without daily direction

- Strong written and verbal communication skills and the ability to handle multiple tasks

- Effective story-teller who enjoys bringing products and stories to life, like customer testimonials

- Able to generate new ideas and creative solutions

- Problem solver who thrives in a dynamic environment

- Self-starter who can manage their own workflow and projects

Qualifications

- 7 years of CRM/direct marketing experience

- 5 years of experience managing lifecycle marketing projects

- Extensive experience with segmentation and targeting strategies

- Proven mastery of HubSpot, including advanced experience with HubSpot Reports

- Analytical and strong in data interpretation to provide business-minded strategies and recommendations based on data

- Excellent analytical and problem-solving skills and proven ability to achieve KPIs

- Excellent attention to detail

- Strong understanding of the consumer. Defines and directs customer and marketing research

Bonus Points

- Experience writing or leading teams for B2B SaaS, especially PropTech.

- 3 or more years of team management experience

- Experience with Tableau

- Experience working in a company (not agency) with 100+ employees.

Israel Benefits

- Unlimited paid time off with unlimited personal, vacation, and sick days.

- Free daily lunch and a micro kitchen with unlimited healthy snacks in our office prepared by Cibus.

- Career development with unlimited access to Udemy's courses and other growth opportunities.

- ‍World class training program where you're paired with an onboarding buddy to ensure your success.

- Monthly investment classes from our co-founders on how to invest your money in a diversified portfolio of real estate, stocks, crypto, NFT, & more.

- Work in Tel Aviv, the most vibrant city worldwide with great restaurants, activities, and walking distance from the beach.

- No micromanagement - We believe responsible people thrive on freedom.

- Great equipment - Ergonomic chairs, Mac or PC laptops, dual monitors, and more.

- No rules - No dress code, policies, or handbooks. Just do great work & have fun!

- Hybrid work environment

Additional Information

We offer tons of opportunities to train, mentor, and help others if that's what gets you fired up! We promise we won't waste your time in long, boring, and unnecessary meetings. There are no politics here, no long approval processes, and no micromanagement.

If you're looking to work with a small team where you can make an impact and see your code deployed to thousands of customers every month, then DoorLoop is for you. You will be working directly with two of our co-founders (our CEO Ori Tamuz and CTO Itay Gardi) so if you want to get something done, let's make it happen!

You can learn more about us from our careers page. We look forward to hearing from you soon!