Playtika Published: October 9, 2017
Job Type
Category
Level of education
Undergraduate
Level of Hebrew
Basic
Spoken Language needed
English
Location of job
Herzliya
How many relevant years experience do you require for the role:
2 years

Description

Playtika is looking for a retention manager to join our Monetization/CRM team.

The retention manager is part of the Monetization/CRM team which is responsible for the mass communication to our players, via internal and external channels to ensure a vibrant, engaging, and rewarding experience for the players.

The team functions in a fast paced environment and constantly works towards meeting business goals, optimizing sales/promotions and increasing customer retention and monetization.

The retention manager will help optimize the company’s game performance by focusing on increasing user engagement.

Job Description:
- Plan and implement the retention strategy for different user segments and lifecycles via different channels: emails, mobile/web push notifications etc.
- Create and optimize user engagement protocols: Continually testing, innovating and iterating on-going programs
- Improve player retention & engagement to ensure high life time value
- Find new retention opportunities in new products, offerings or partners
- Coordinate the plan and activities with designers, copywriters, BA and product teams (matrix management)
- Understand business targets and craft custom, effective strategic plans to meet goals
- Initiate ways to establish better user engagement and reach out to more players.
- Email strategy - define the email marketing strategy and take the email marketing to the next level
- Email creation and implementation: Responsive HTML email templates, modify existing and create new email template designs
- Analytical skills: Analyze, monitor and optimize key factors: Open & Click Rates, delivery to inbox, unsubscribe and complaint rates in emails

Requirements

- BA degree – a must
- 2+ years of experience in marketing/CRM/social media/social gaming/ecommerce or digital products in the online industry – a must
- At least one year of experience in email marketing, back office management (such as Silverpop, SmartFocus or Ongage) and best practices
- Experience in focusing on consumer behavior in digital entertainment/games – an advantage
- Proven analytical competencies, high proficiency with Excel (VLOOKUP, pivot tables, etc…) - a must
- Proficiency in HTML– an advantage
- Knowledge of retention and the email marketing world.
- Strong English written/verbal communication skills – a must
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