Playtika Published: October 9, 2017
Job Type
Level of education
Level of Hebrew
Spoken Language needed
Location of job
How many relevant years experience do you require for the role:
2 years


Playtika is looking for a retention manager to join our Monetization/CRM team.

The retention manager is part of the Monetization/CRM team which is responsible for the mass communication to our players, via internal and external channels to ensure a vibrant, engaging, and rewarding experience for the players.

The team functions in a fast paced environment and constantly works towards meeting business goals, optimizing sales/promotions and increasing customer retention and monetization.

The retention manager will help optimize the company’s game performance by focusing on increasing user engagement.

Job Description:
- Plan and implement the retention strategy for different user segments and lifecycles via different channels: emails, mobile/web push notifications etc.
- Create and optimize user engagement protocols: Continually testing, innovating and iterating on-going programs
- Improve player retention & engagement to ensure high life time value
- Find new retention opportunities in new products, offerings or partners
- Coordinate the plan and activities with designers, copywriters, BA and product teams (matrix management)
- Understand business targets and craft custom, effective strategic plans to meet goals
- Initiate ways to establish better user engagement and reach out to more players.
- Email strategy - define the email marketing strategy and take the email marketing to the next level
- Email creation and implementation: Responsive HTML email templates, modify existing and create new email template designs
- Analytical skills: Analyze, monitor and optimize key factors: Open & Click Rates, delivery to inbox, unsubscribe and complaint rates in emails


- BA degree – a must
- 2+ years of experience in marketing/CRM/social media/social gaming/ecommerce or digital products in the online industry – a must
- At least one year of experience in email marketing, back office management (such as Silverpop, SmartFocus or Ongage) and best practices
- Experience in focusing on consumer behavior in digital entertainment/games – an advantage
- Proven analytical competencies, high proficiency with Excel (VLOOKUP, pivot tables, etc…) - a must
- Proficiency in HTML– an advantage
- Knowledge of retention and the email marketing world.
- Strong English written/verbal communication skills – a must
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