SimilarWeb Published: September 17, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Hebrew not required
Location of job
New York
How many relevant years experience do you require for the role:
More than 3 years

Description

* Candidates must be eligible to work and live in the US *

As a Product Marketing Manager at SimilarWeb:

You will be expected to think and act both strategically and tactically: from the creation of plans, to hands on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.

- Build a deep understanding of our Sales Solution customer use cases and SimilarWeb’s value proposition to this audience, supported by product feedback loops that you create
- Create product positioning and messaging (based on market fact base and message testing) as you launch products globally with a cross functional team of product managers, engineers, marketers, business managers, and salespeople
- Plan, execute and measure the impact of product marketing re-engagement and upsell campaigns
- Provide excellent enablement & training for SimilarWeb’s sales teams to ensure they are equipped to sell your product
- Ensure all product related content communicates the value of our platform in the customers’ language, including: sales collateral, newsletters, webinars, in-app messaging, web copy, product videos, case studies, blog posts, and more
- Work closely with: Business & Product teams on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
- Win over customers and prospects with customer advocacy initiatives

Requirements

* Candidates must be eligible to work and live in the US

- At least 2+ years experience in product marketing
- Strong background working for a sales technology company, or working in sales directly
- 5+ years of work experience in one or more of the following: product marketing, management consulting, outbound product management, market research or strategy
- Experience in a fast paced SaaS or DaaS company
- Captivating storytelling, superb communication & presentation skills
- Able to work independently & autonomously, focusing on key outcomes amidst competing priorities & tight deadlines
- Team player, strong at facilitating alignment & building relationships across an organization
- Analytical thinker, excellent problem solving, planning and execution skills
- Motivated & hard working
- Ability to be flexible and adapt to change
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