K2view Published: October 27, 2020
Job Type
Level of education
Masters
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Yokneam
How many relevant years experience do you require for the role:
More than 3 years

Description

We’re looking for an experienced Product Marketing Manager (PMM) to lead the go-to-market planning and execution of our DataOps platform, which serves as the data backbone for some of the world’s largest enterprises.

As PMM, you will develop the solution messaging and positioning, plan and execute the needed marketing programs to generate sales qualified leads, and create the sales tools to accelerate our sales cycle.

This is an amazing opportunity to join a highly-successful and well-funded startup that’s disrupting the enterprise DataOps space, and make a significant business impact.

What you will do

- Own the GTM strategy and execution of our DataOps platform – K2View Fabric - to large enterprises in the telco, healthcare, and financial services verticals.
- Perform market and competitive research to shape messaging, lead generation campaigns, and sales activities
- Drive and measure inbound and outbound campaigns, in collaboration with your teammates for content creation, demand generation, and design.
- Develop and promote our thought leadership in the DataOps space through compelling content marketing campaigns
- Create sales kits that enable our sales teams to meet our business goals for new and existing customers - including: sales deck, demo, solution overview, success stories, competitive positioning.
- Shape the product roadmap by synthesizing insights from the market, industry analysts, and customer base to the product team.

Requirements

- Minimum of 5-years of B2B product marketing experience in enterprise software companies, of which at least 3-years’ experience as PMM for an enterprise software platform.
- Experience in enterprise data management or data engineering – strongly preferred
- Outstanding track record and abilities to create a differentiated, compelling platform and solution stories, building around it impactful marketing campaigns and effective sales tools to help us meet our business goals
- Data-driven, with experience using marketing automation tools for email marketing, lead scoring, and website content management (Hubspot preferred), outbound marketing tools (DemandBase preferred), and Google Analytics
- English – mother tongue
- Top-notch communication skills – verbal and writing, with excellent presentation skills
- Passionate, self-starter with a can-do attitude, and entrepreneurial spirit
- Willingness to travel abroad (when conditions permit) – 1-2 times per quarter.
- Team player who can build strong relationships with peers and company stakeholders
- Bachelor’s degree in marketing, business, or technology, MBA preferred.
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