DarioHealth Published: October 13, 2020
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Caesarea
How many relevant years experience do you require for the role:
3 years

Description

The product marketing manager will be responsible to lead our outbound marketing activities.

A skilled product marketing manager who’s familiar with the creation and marketing of online products (must). Business and growth oriented and understand users and know how to communicate with them.

A storyteller with innovative and creative skills and a strong team player.

As a Product Marketing Manager, you will:

- Analyze, package and optimize the product funnel and user journey.
- Manage outbound communication with users across multiple channels, taking the lead on content of email marketing, in apps, push notifications, Create tutorials and walkthroughs.
- Understand your users–why they use the product, where the product fails them and how to talk to them in a voice they understand.
- Understand and analyze data in order to build a business strategy for the product.
- Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
- Work cross-functionally with sales and growth teams to meet revenue and customer goals

Requirements

- Have +3 years of past experience as a product marketing manager (online products)
- Have a track record in crafting positioning, user segmentation, and packaging new and existing products into the market
- Possess a high degree of design aesthetics, and can guide other stakeholders towards the best results
- Have strong proven analytical skills
- Are able to operate independently across a set of cross-functional partners
- Have a background in SaaS, B2C
- Have excellent written and spoken English
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