Silverfort Published: June 15, 2020
Job Type
Level of education
Masters
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

We are looking for an experienced Product Marketing Manager to join our team.

The ideal candidate is an experienced professional with demonstrable creative writing skills and market intelligence. Must be a native English speaker – all the content is generated in English. Experience in cyber security or IAM is an advantage.

RESPONSIBILITIES
- Plan and produce content on solution capabilities, including blogs, briefs, whitepapers, videos, etc.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas.
- Develop a marketing plan, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs on an ongoing basis
- Act as the primary thought leader, including speaking engagements and written content.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirements

- 5+ years of product marketing experience with at least 2 years of experience in a cyber security company
- Must be a solid writer, have strong public speaker, comfortable in front of large, senior groups.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. A Team player!
- Familiar with marketing and CRM tools such as Hubspot, Google Analytics and Salesforce.
- Power user of networking tools such as LinkedIn, Twitter and Facebook.
- Bachelor’s degree in business or marketing; MBA preferred.
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