Published: June 2, 2020
Job Type
Level of education
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years


We’re looking for an experienced Product Marketing Manager to help market the work OS platform through our online acquisition channels, to specific personas in specific verticals, as well as within the platform.

What we’re looking for:
- A skilled product marketing manager (PMM) intimate with demand generation for SaaS B2B products through online channels: search engine marketing (SEM), Youtube, LinkedIn, Facebook, Instagram, etc.
- The PMM researches and understands client needs, challenges, and priorities - and knows how to communicate our product offering with clients through highly-effective written and visual content that is compelling and concise, and which highlights the product values and unique selling points (USPs).
- The success of the PMM will be measured through the consistent optimization of’s no-touch conversion rates. As such, the PMM should have an analytical mindset coupled with a creative flair, and outstanding storytelling skills.

The Role
- Research’s target vertical markets, relevant personas, pain points for each, and economic impact of status-quo.
- Adapt’s story for each audience in relevant content assets: SEM landing pages, website, user-acquisition emails, SEO content, product templates, and more.
- Be the focal point of contact for in-product micro copy throughout the platform
- Continually optimize the online conversion funnel to maximize lead generation across’s markets, while ensuring lead quality levels.
- Drive the packaging of the platform for a frictionless onboarding product experience
- Understand the competitive landscape to correctly position the offering in the context of our USPs
- Be the main focal point for all content marketing aspects of the product in across’s online channels
- Work within a cross-functional team, in a fast-paced, highly-dynamic environment, which is driven to action to meet their common goals


- 2+ online product marketing experience in product-centric companies
- Experience in researching and identifying potential markets, then creating relevant content assets for online acquisition
- Experience in working with internal interfaces: performance marketing, product, design, documentation
- Outstanding English writing skills
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