Cato Networks Published: November 5, 2018
Job Type
Level of education
High school
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

Cato Networks is looking for a product marketing Rock Star. We are looking for a candidate that brings true passion for telling a technology story in ways that inspire our audience, connect with their challenges and paints a way forward. He or She will also be a driving force behind our sales and channel enablement so they are well prepared to tell our differentiated story.

This is not an easy task! Our target audience is comprised of IT professionals and executives that know their stuff and aren’t looking for marketing fluff.

What you will own:
- Create and maintain core product content (datasheets, whitepapers, presentations, videos) that tell our story
- Identify, create and deliver content to power our digital content marketing (web content, blogs, surveys, contributed content, social media posts)
- Create and deliver topical webinars that provide industry context, use cases and Cato capabilities to our target market
- Create and deliver channel and sales enablement
- Support the sales team with competitive guidance, RFP content and other ad-hoc content and tools

Requirements

- 3-5 years of product marketing role in a B2B Enterprise Software company in the - Networking and/or Security space
- Successful technical pre-sales or outbound product management role - a plus
- Customer experience in IT related roles – a plus
- Proven ability to create deliver concise, clear and compelling content in various formats
- Focus on IT audiences – a Plus
- Proven ability to present to customers and partners in small/medium/webinar settings
- Recorded webinars or videos – a plus
- Experience in creating ad-hoc content and using social media platforms to increase product and brand awareness
- ·A “Can Do” attitude and a true passion for getting employees, partners and customers engage with Cato
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