• Published: January 9, 2022
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
How many relevant years experience do you require for the role:
2 years


Lightricks is a pioneer in creativity tools that inspire people to craft visual content and share the world through their eyes with friends, family and followers. The company brings a unique blend of cutting-edge academic research, technology, and design to every product experience it creates. Lightricks’ suite of apps has over 500 million downloads worldwide and has won numerous prestigious awards — including Apple's App of the Year. Every month, over 100 million images and videos are created and shared by individuals, influencers, and brands using a Lightricks-powered app. 

We are looking for a talented product Marketing Manager for our Marketing department. 

If understanding what motivates users into action & translating it into marketing activities - acquisition & retention alike - is your kick in life, this opportunity is perfect for you! 

As a Product Marketing Manager, you will manage a multi-million dollar monthly marketing budget for our successful app brands in one of the most promising, well-funded and profitable companies in Israel.


- Create a holistic marketing and growth strategy for the app
- Work closely with Product and Marketing teams to increase user acquisition & retention for the app and drive strategic initiatives for marketing
- Develop and execute growth initiatives to drive user acquisition and retention leveraging marketing campaigns, and in-product growth levers
- Lead and coordinate positioning and marketing plans related to app updates and feature launches
- Develop product marketing strategies (pricing, advertising, product launching)
- Measure the impact of marketing activities including user acquisition, influencer, and brand awareness campaigns
- Conduct ongoing competitive analysis to develop compelling product positioning, pricing and messaging that differentiate our apps.


- Marketing experience in leading high-scale campaigns for acquisition, growth, retention and re-engagement - a must
- A data-driven ‘people’s person’, with the ability to motivate stakeholders to drive goals
- Ability to drive multi-faceted projects and people
- Ability to prioritize budgets and limited resources
- Able to build a narrative through the numbers and data
- Experience working with many stakeholders to drive growth
- Experience working with Product and R&D on Growth initiatives - a plus

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