• 6 active jobs (view)

  • Published: November 20, 2022
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years


Curious about what it’s like to work at the world’s number 1 discovery platform as a Director, Advertiser Product Marketing? We’re glad you asked!
Taboola, the world’s largest content recommendation platform, is hiring a Director, Advertiser Product Marketing. Reporting to the Head of Product Marketing, you will lead a global team that serves as the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses used by over a billion people.
The Product Marketing team sits at the unique intersection of Product and Business, working within all stages of the product life-cycle -- from ideation to development to release to adoption. We are responsible for bringing new and innovative products to the market with strong positioning and sales enablement materials. The day in the life of a product marketer is diverse; you can find us collaborating closely with our Product teams, evangelizing Taboola products and gathering feedback at client meetings, training the sales teams on new feature pitches, or sitting with the design team creating the next great sales collateral.
What skills and qualifications do I need? 

For this role, it is essential that you have:

- Experience developing impactful B2B product Go-To-Market strategies and cross-functional product launch plans, including value proposition development, product and portfolio positioning, and solution packaging

- Proven ability to manage a global team of highly skilled and driven individuals

- Ability to prioritize competing demands and maximize team performance

- Ability to think strategically and translate the strategy into plans and tactical actions quickly while leading others to do the same

- Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments

- Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment

- Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy to understand manner

What will I be doing on a day-to-day basis? 

As a Director, Advertising Product Marketing, you will: 

- Drive business value and revenue growth for Taboola’s Advertising product portfolio by:

- Harnessing a deep knowledge of our market, customers, and competitive landscape

- Communicating a differentiated market position that resonates with target customer segments, personas, and use cases

- Orchestrating impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers

- Manage and grow a global team of product marketers in an environment of high growth and constant change

- Drive planning and execution of new Advertiser product launches collaborating with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources

- Develop a deep understanding of Taboola’s complex global sales organization and diverse customer base; deliver specialized go-to-market solutions to complex problems accordingly 

- Collaborate closely with product teams - delivering Voice of Customer feedback and product roadmap insights, developing customer use cases, and analyzing competitive & market trends

- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it

- Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts and videos

Why Taboola?

If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.

We work with some of the biggest names in the business. Our publisher partners include NBCU, ESPN, Bloomberg, IMDb and Business Insider. Our advertiser clients include Wells Fargo, Toyota, Pinterest, Expedia and Salesforce. 

Taboola offers generous health, medical and dental coverage, 401k matching, a fully-stocked kitchen, and various gym partnerships. 

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