Argus Cyber Security
  • 30 active jobs (view)

  • Published: May 15, 2022
Category
Job Type
Level of education
High school
Spoken Language needed
Hebrew, English
Level of Hebrew
Fluent
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

- Create programs to support the sales cycle such as sales kits, as well as programs to support demand generation assets and activities such as webinars, videos, blogs etc.
- Continuously analyze market trends and competitive positioning to inform messaging, go-to-market campaign themes, and content development
- Be the go to person on the competitive landscape and prepare timely competitive positioning documents and presentations for management and sales
- Plan and execute thought leadership activities to illustrate Argus’ position as a trusted partner in the automotive cyber security space
- Manage and execute sales-enablement and knowledge transfer activities including sales training and new product launches
- Work closely with global sales teams to align sales enablement activities with regional needs
- Identify and ensure Argus is awarded key global speaking and award opportunities that highlight Argus’ technical competence.
- Partner closely with product management to develop unique value propositions, map buyer persona needs to existing product capabilities, and align messaging
- Manage product/solution launches in collaboration with demand generation, communications, and product management – ensuring key product & technical marketing deliverables are executed on time with high-quality
- Act as a subject matter expert with customers, partners, media, and analysts at tradeshows and events
- Initiate and own all joint marketing activities - from messaging to execution

Requirements

- 5+ years of experience in technical product marketing role
- Cyber security background is a key advantage. You need to be able to demo the product
- Ability to develop compelling messaging and sharp positioning
- Demonstrated ability to develop content – technical and thought leadership – from blogs, to sales presentations, webinars, e-books, analysts reports.
- Demonstrated ability to translate technical concepts into value-based messaging that resonates with both business and technical audiences
- Hands-on, self-motivated and a proactive self-starter.
- Excellent written English and verbal communication skills - a MUST
- You have a passion for building product marketing campaigns that generate and accelerate sales pipeline.
- Results driven and a team player

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