Seebo Published: November 10, 2019
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Basic
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years

Description

Seebo is looking for a passionate and talented Product Marketer to join our marketing team. We are looking for a creative professional that will oversee and develop our product positioning and messaging across outbound and inbound channels, in multiple content formats, to increase brand awareness, drive lead generation, and support our sales force.

The position requires a real understanding of customers’ pain and challenges and the mastering of technical product capabilities, in order to translate them into real-world product values for various verticals.

What you'll do:
- Develop product positioning and messaging that represent Seebo’s value proposition and GTM across various market verticals.
- Create, maintain and manage multi-channel product content for both inbound and outbound marketing activities (website, blogs, thought leadership content, whitepapers, mini-sites, videos, landing pages and social media posts)
- Partner with Sales to create and execute on sales enablement plans that equip SDR and Account Executives with the knowledge, content, and tools they need to successfully engage with buyers and customers (e.g. value proposition presentations, playbooks, customized ABM sales content, product videos, whitepapers, customer case studies, and competition battle cards)
- Stay up-to-date with recent industry developments and competitive analysis as a basis for new original content.
- Research and understand our buyer personas to ensure our offering is designed and delivered to create value for them.
- Plan and implement strategies for product launches, customer success, and ABM initiatives
- Evaluate marketing activities using relevant analytics tools, metrics and KPIs and feedback from existing and prospective customers
- You will be reporting to the VP of Marketing and lead cross-functional activities related to the marketing team

Requirements

- 2-4 years of experience in product marketing for B2B software companies
- Demonstrated excellence in writing, storytelling, and content creation – website, blog, white papers, eBooks, emails, sales tools
- True native-fluency in English with excellent communication skills - a must
- Passion for performance marketing –Ongoing results tracking and continued optimization, A/B testing
- An ability to quickly master new domains and technologies
- High attention to detail and ability to manage several projects simultaneously
- Thrives in a fast-paced and dynamic work environment
- Background in product management/Pre-sale - advantage
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