Perimeter 81 Published: May 11, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

JOB DESCRIPTION
- Managing, and optimizing large scale lead generation and brand awareness campaigns
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Linkedin, Facebook and other platforms for online advertisements
- Maintain and optimize campaign keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Provide creative copy suggestions and graphical ad templates
- Manage display network placement and audience lists on AdWords and through other contextual advertising platforms
- Identify and strategize new opportunities with new customer acquisition channels
- Provide recommendations for growth and execute strategies for keyword opportunities, campaign structuring, targeting, display network, ABM, build audiences and other facets of paid search in accordance with company goals
- Provide regular reporting and analysis of campaign performance using reporting tools
- Stay up to date with search engine and PPC industry trends and developments
- Communicating with management on project development, timelines, and results
- Constant conversion performance improvement by A/B testing, ad copy and creative types. Implementing innovative management techniques to maximize campaign performance.
- Push forward new initiatives for landing pages, creative marketing and banner sets

Requirements

- Minimum 3 years of experience running global PPC campaigns; Search Engine Marketing (SEM), Google Adwords, Bing, LinkedIn, Facebook, and Display networks.
- Hands-on management of large-scale $300k advertising budgets in a B2B SaaS company.
- Fluent verbal and written English skills (and able to flawlessly write your own PPC ads)
- Exceptional analytical and quantitative skills, strong Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data Manipulation)
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure meeting tight deadlines
- Excellent working knowledge of current best practices in paid traffic
- Experience implementing B2B enterprise-level demand generation programs
- Experience collaborating and communicating with other teams in order to push forward projects
- A minimum of a Bachelor’s degree, preferably with an emphasis in economics, industrial engineering, or similar quantitative focus
- Wants to take on responsibilities and work independently
- Creative thinker and problem solver
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