Panaya Published: October 15, 2020
Job Type
Level of education
High school
Spoken Language needed
Hebrew, English
Level of Hebrew
Location of job
Hod HaSharon
How many relevant years experience do you require for the role:
2 years


The marketing program manager will report to the Product Marketing Managers.

- Faciliate and manage B2B marketing programs from our marketing calendar in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
- Work closely with content and design teams to create landing pages for webinar registration and content.
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
- Work closely with product marketing on mapping marketing database segmentation to personas.
- Ensure all Marketo programs are linked to campaigns to ensure accurate campaign ROI tracking.
- Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
- Facilitate a marketing program retrospective following completion of each marketing program.
- Work with external resources on delivery of video, audio or graphic assets
- Create email and landing page split tests to improve the team’s understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
- Document all processes and update management as needed.


- Excellent spoken and written English.
- Able to understand our audience of developers and IT leaders.
- You are obsessed with marketing and a self starter.
- Power user of marketing automation software (Marketo or Hubspot preferred).
- Power user of CRM software (Salesforce).
- Experience working in a B2B software marketing team.
- Proficiency in MS Excel or Google Sheets.
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