Spot.io Published: September 27, 2020
Job Type
Level of education
High school
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years

Description

As a Marketing operations manager at Spot, you will support our growth by working to create scalable processes that ensure best practices in lead generation and database management. You will be responsible for the maintenance, support and optimization of our marketing automation platform, working closely with business owners from Marketing & Sales to ensure the effectiveness of marketing initiatives as they relate to the overall company's goals. You will be part of the Sales Operations team, making sure flow of information runs smoothly.

Responsibilities
- Manage Spot’s marketing automation platform and processes
- Establish and maintain scalable processes that ensure best practices in campaign and lead management
- Work together with the sales operations managers to ensure the alignment of marketing & sales on key processes and programs, such as ABM campaigns, funnel optimization and lead scoring
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
- Analyze marketing and sales data to develop insights and make recommendations on demand gen initiatives and programs
- Monitor and maintain data quality within the marketing database

Requirements

- At least 2 years of marketing operations experience at global B2B companies - MUST
- Hands-on experience with Hubspot marketing automation and integration with other technologies – MUST
- Deep understanding of demand generation, revenue attribution, and customer lifecycle - MUST
- Strong analytical skills, proficiency in marketing measurement and reporting - MUST
- Excellent written and verbal communication skills, with excellent English
- Hands-on experience with Salesforce - advantage
- Experience creating advanced attribution models – advantage
- A go-getter with can-do mentality
- Highly organized and able to adapt to changing priorities in a fast-paced environment
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