WhiteSource Published: November 5, 2020
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Basic
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

You have experience in demand generation and are looking to take your career to the next level? Then we want you! We’re seeking someone who wants to build our new demand-gen program from the ground up. You identify yourself as a self-starter, savvy with marketing technologies, a lover for data and possess excellent writing skills, and have a strong track record of driving leads and revenue for B2B companies. You will be researching, developing and building new demand gen programs using a multi-channel approach. Above all, you will need the right attitude – an ability to learn, the desire to grow personally and expertly, and the aim to produce outstanding campaigns that will nudge our leads towards a sale, in a way that still feels human and will convert.

Responsibilities:

- Build from the ground-up and execute the demand generation programs across the various stages of the buyer’s journey.
- Deploy targeted demand gen programs via account-based methodologies.
- Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
- Build and manage email campaigns from A – Z (Content, design, testing ,deployment, analytics.)
- Analyse campaign results in detail, deliver insights and improvements
- Ensure that acquired leads receive an efficient and effective lead nurturing program
- Develop documentation and road maps for processes and A/B tests.

Requirements

- 3+ years’ experience in building the strategy and managing demand gen programs & lead nurturing processes from the ground up with B2B organizations
- Tech-savvy with experience of using the latest demand-gen tools, B2B ad platforms, intent and ABM marketing platforms
- Hands-on experience with marketing automation/email tools.
- Strong analytical skills.
- Ability to manage time, prioritize and manage multiple projects.
- Self-starter mentality. You are expected to take full ownership and build something from nothing.
- A data-driven mindset and experience with analysing campaign results to provide business recommendations.
- English – high proficiency level – A must
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