Everthere Published: October 8, 2020
Job Type
Level of education
Undergraduate
Spoken Language needed
Hebrew, English
Level of Hebrew
Fluent
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

Everthere is looking for a marketing lead to manage and execute the company’s product marketing and demand generation efforts as it rolls out its product roadmap to market.

We’re looking for a product marketing manager, with experience and specialization in demand generation for B2B SaaS products through online channels: search engine marketing, Content Marketing, Webinars, Product demonstrations, etc.

The marketing lead is a high visibility and senior role that will manage all aspects for marketing hands on, team and vendors, related to communications, written and visual content, inbound and outbound lead generation infrastructure, and operations.

With defined unique selling points and value proposition the marketing lead will identify, develop and optimize marketing channels to reach our target audience working tightly in sync with the product lead and sales lead.

Requirements

- 4+ years of B2B marketing experience
- Exceptional English writing and editing skills, as well as the ability to adopt the style, tone, and voice of our brand and various types of content.
- Demonstrated ability to effectively position B2B products to both expert stakeholders and decision makers
- Demonstrated ability to create, run and optimize marketing campaigns across multiple channels including: Outbound, Content marketing, Social media marketing with emphasis on Linkedin (organic and paid), SEM.
- Proven track record in developing highly effective sales presentations and collateral
- Experience in account-based marketing is a plus
- Domain expertise in marketing technology is a plus
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