Konnecto
  • 4 active jobs (view)

  • Published: June 29, 2022
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

We are looking for a hands-on Marketing Director to join our team and scale our growth who will be responsible for creating and executing a marketing infrastructure to support the ambitious commercial goals of the company.

Our ideal candidate:

You are a hands-on Marketing Director who thrives on bringing quantifiable results. This means that you know how to get things done by getting your hands dirty - and that pitching in to build the larger picture is extremely important and exciting for you. We are not concerned with your degree - but we can’t wait to learn about that campaign idea you had that gave improbably high results - or that time you took a risk and failed - but the next time you learned from your mistakes and made it better than ever.

Responsibilities:

- Build and implement a multi-channel marketing strategy that supports the Commercial KPIs of the sales team from ideation to execution.
- Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Prepare, monitor, and maximize the marketing budget on a quarterly and annual basis
- Analyze the performance of all marketing campaigns, gain insight and assess effectiveness
- Develop and ensure that all marketing materials are in line with our company identity
- Work in partnership with multiple functions within the organization including Sales and Product
- Partner with creative teams, internal stakeholders, and external agencies and vendors

You will be set up for success if you:

- Previous experience in Marketing Tech
- Experience marketing to the Automotive, FMCG, Financial Services, and Insurance industries
- Ability to thrive in a competitive environment and to adapt to change easily
- Curiosity and a growth mindset

Requirements

- 3+ years of experience in the B2B SaaS field, preferred experience in B2B SaaS sector (even better if from the marketing sector)
- Demonstrable demand generation experience in a startup environment
- Experience with the full marketing mix of online advertising(Google Adwords)/content generation/social media management and demand generation tools
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Familiar with content management/CRM software/tools such as Hubspot, Salesforce, Marketo
- Metrics-driven thinking with the ability to pivot strategy based on analyzing results
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication skills and the ability to think creatively and innovatively
- Strong project management skills

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