Marketing Director

KMS Lighthouse is looking for an outstanding Marketing Director for our growing team! In this roll you will be responsible for all marketing activity and strategy of the company.

We are a global SaaS company that develops knowledge management solutions. When customers and employees have issues, KMS Lighthouse illuminates the path with instant answers. We use advanced technologies and take an innovative approach to build knowledge management solutions. This role will be based in Petah Tikva, Israel.

In this position, you will be in charge of marketing strategy and campaigns, and bring in your value in communication and storytelling while defining and implementing the company's strategy.

We are looking for a true executioner who knows how to get things done.

Responsibilities:

- Create and execute the company's content strategy
- Develop and lead the value proposition and go-to-market strategy and growth activities.
- Manage internal and external service agencies such as campaign management, creative, and content.
- Lead all PR activities and provide interviews
- Manage company physical and virtual events
- Lead digital marketing activities - strategy, budget, campaigns
- Use a variety of analytics tools to monitor performance and optimize its impact
- Take care of all social media activities

- At least 3 years of experience leading marketing for a B2B company
- Creative thinking and ability to deliver complex ideas in a simplified way
- Storytelling mindset and capabilities to inspire the community towards action
- Tech-savvy, able to understand the product and its use cases
- Excellent English language and communications skills
- Experience in the US market
- Proficiency with marketing tools such as HubSpot