Marketing Automation Specialist (temp maternity leave replacement)

Atera is looking for a creative and experienced Marketing Automation Specialist to join our team and operate our marketing technology stack. The ideal candidate will be responsible for creating, testing, executing, maintaining, and tracking marketing automation journeys and campaigns, both in-product and through HubSpot.

In this critical role, you will work closely with marketing, product, and data teams to plan and implement marketing processes that help us produce highly qualified leads, drive customer enrollment, improve product adoption, and increase retention.

If you possess strong campaign management skills; ability to handle multiple program executions simultaneously and independently, you have strong analytical skills and want to work in a fast-paced environment with amazing marketing professionals, we want you on the team!

Responsibilities:

- Manage end-to-end automated email marketing campaigns: from set-up, testing, & segmentation through analysis & optimization.
- Work with our customer engagement tool, Appcues, to design, implement, test and enhance in-product flows for awareness, adoption and retention.
- Continuously execute A/B tests on email concepts, subject lines, content, CTAs, sending times, layouts, and more.
- Collaborate with designers and copywriters, identify target audience segments and capture feedback from multiple stakeholders.
- Provide strategic guidance on marketing automation campaigns for marketing teams.
- Build a cross-channel experience with several touchpoints, like emails, in-product pushes to create automated, triggered, and transactional programs
- Work closely with the RevOps team to carry out necessary changes in Salesforce and seamless integration with Hubspot and other technologies.

Preferred skills:

- Experience with end-to-end campaign management and implementing best practices.
- Tech-savvy, analytical problem-solver who loves to dig into the data, track results, test and learn, and ultimately improve performance.
- Critical thinker and self-starter and process oriented.

REQUIREMENTS

Requirements:

- One year+ experience in marketing automation-preferably in a SaaS company
- Hands-on experience with HubSpot
- Basic + knowledge of HTML and content management systems
- High level Excel skills
- Familiarity with SQL - an advantage.
- Fluent in English and Hebrew

Some of our benefits

Atera is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time to learn from your teammates, time off to relax and recharge, community volunteer days, an annual budget to support your learning & growth, a company paid trip and lots more.

More about Atera

Small and medium IT operators are the heroes behind the scenes supporting companies around the world. They care a lot for their clients (external or internal) and often work virtually 24/7. However, small and medium IT service providers have always been underserved.

Atera was built for exactly that. With the vision to simplify and streamline the work of Managed Service Providers and IT professionals. To create something that saves them time, energy, and money. To free them from needing to constantly put out fires.

That vision created the remote-first IT management software – enabling IT professionals to shift from reactive task takers to proactive problem solvers.

Now operating from our beautiful offices on Rothchild in Tel Aviv, Atera is currently used by thousands and thousands of IT professionals all over the world (105+ countries).

As we rapidly grow, our goal remains the same: to transform the IT industry with revolutionary technology, while creating one of the happiest and healthiest work environments in the world.