Here Mobility Published: July 28, 2019
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Basic
Location of job
Raanana
How many relevant years experience do you require for the role:
3 years

Description

HERE Mobility is a unique and fast growing technology company, revolutionizing the mobility ecosystem. Our goal is to optimize urban transportation for people and businesses worldwide. We are looking for a Marketing Automation Specialist to join our team!

As Marketing Automation Manager, you will be a key-member of the growth team. You’ll ensure that no lead is left behind, every marketing touch point is attributable, our systems work together seamlessly and our budget is spent wisely. We’re looking for a creative thinker that excels at putting themselves in the customers shoes to build the best journeys to take people from visitor to customer.

In this role, you will:
- Manage B2B and B2C marketing automation efforts and align efforts to goals and KPIs
- Hands on management of our marketing infrastructure to build new experiments and flows
- Segment and leverage the marketing database for greater campaign efficiency and effectiveness
- Implement lead scoring practices and nurturing to enable higher conversion of quality leads
- Plan and execute multi-touch email campaigns, landing pages, and other one-to-many communications to increase engagement

Requirements

- 3+ years in B2B and/or B2C marketing, preferably in a SaaS company
- 2+ years experience with marketing automation and/or CRM software
- Basic knowledge of HTML and CSS
- Intermediate knowledge of Google Analytics, GTM and GSC.
- Creative, independent and proactive marketer that knows how to build from the ground up.
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