Taboola Published: December 24, 2020
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
1 year

Description

Curious about what it’s like to work at the world’s number 1 discovery platform as a Marketing Automation Specialist ? We’re glad you asked!

We’re looking for an experienced, data-driven and customer-centric Marketing Automation Specialist that has a passion for emails, chatbots, and deciphering what drives people to action. In this role, you’ll take part in designing Taboola’s cross-channel, mass communication global strategy, empowering our potential and current customers with tools for success, throughout their entire life cycle. The Marketing Automation Specialist is a performance oriented person, that blends an out of the box and creative mentality, automation skills, and an analytical approach.

What are some of the things you do on a day-to-day basis?

- Hands-on management of email marketing flows, from ideation to implementation, to measurement and optimization
- Planning, building and optimizing chatbots
- Exploration of new communication channels and tools
- Commitment to results, and report on progress.

Requirements

- 1-2 years of experience in email marketing/marketing automation or similar
- Proven optimization skills, specifically in email marketing
- Experience with Marketing Automation platforms (preferably Marketo)
- Creativity and ability to judge design and copywriting
- Understanding of the marketing funnel and user lifecycle
- Strong communication skills and excellent English, required to communicate daily with global teams.
- Excellent Excel/Google Sheets skills
- Drift/Intercom knowledge – Strong advantage.
- B2B experience – Strong advantage
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