Crazy Labs Published: October 16, 2019
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years


Crazy Labs is looking for a Monetization /CRM Manager to head our lifestyle game studio’s Live-Ops Team.

The brand-new team’s CRM efforts will drive an increase in revenues and retention, by:
- Using player segmentation to build different funnels
- Serving the relevant offers at the right time to the relevant segment
- Building and managing the event calendar to keep the game fresh
- Coming up with cool events, promotions and ideas that will keep the player engaged over time by both hacking the current system capabilities and developing the needed functionality
- As Live-Ops Manager, you’ll build, lead and manage the live-ops strategy and execution while working closely with the game analysts, game designers, operations and artists.

- Increase the revenues and retention KPIs from existing players
- Identify low-hanging opportunities that result in increased revenues
- Keep the game fresh by constantly introducing new activities, promotions and events
- Take full ownership of the event calendar and the needed adjustments throughout the month
- Build and manage different player segments in order to extract maximum value from them
- Execute the live-ops plan you have built (hands-on, at the first stage)
- Work closely with the game designers, analysts, management and game economy teams to add relevant features and adjust the new features to fit the liveops capabilities
- Launch new features to ensure maximum impact (penetration, revenues, retention)
- Implement a live-ops system and introduce work processes that lead to quick market execution of campaigns with minimal (or close to zero) errors
- Develop and manage supporting metrics to help better understand what’s happening in the game and what improvements are needed


You should have:
- At least 3 years of experience managing CRM or live-ops teams in the gaming (or online/mobile) world
- Proven success increasing revenues from existing players
- An understanding of players’ and consumers’ psychology and how to leverage it to generate more revenues
- Fluent English

You should be:
- KPI driven
- Able to stay focused and move the needle
- Passionate about mobile games
- Able to think like a hacker - always striving to hack existing systems and infrastructures for your needs, without the need for any dev/extensive dev.
- A creative thinker with the ability to work with artists, copywriters and analysts
- Data-driven and able to lead analytical discussions
- An entrepreneur by nature - someone with a vision and the will to make it happen, despite internal challenges
- Comfortable working in a remote international working

This position is perfect for someone who:
- Is an entrepreneur at heart
- Is a team player by nature
- Is analytically driven
- Feels comfortable with technology
- Gets stuff done
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