WhiteSource Published: June 20, 2019
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

WhiteSource is looking for an experienced inbound marketing specialist to take our paid acquisition efforts to the next level, manage agencies and run campaigns directly.

You’ll be responsible for the entire cycle – from strategy, through ads and landing pages concept creation, to optimization and follow-up guidance. In addition, you’ll be managing our LinkedIn and Twitter channels.

Responsibilities:
- Design the strategy for all paid campaigns – search, display and paid social
- Work closely with agencies to optimize and improve existing campaigns
- Measure and optimize campaigns based on results
- Stay up-to-date with digital marketing trends and potential new channels and strategies
- Maintain our LinkedIn and Twitter channels

Requirements

- BA/BSc degree
- English: native level
- Proven experience with at least 3 years as a PPC Manager or a Digital Marketing Specialist
- Experience in creating videos - an advantage
- Experience working in a marketing team in a product company – an advantage
- Attention to detail and analytical thinking
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