GeoEdge Published: February 22, 2021
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Basic
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
More than 3 years

Description

* Required - B2B marketing experience *

GeoEdge is the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. We ensure high ad quality and verify that sites and apps offer a clean, safe, and engaging user experience.

We are looking for an enthusiastic and results driven Head of Growth Marketing to join our rapidly growing Marketing Department and work cross-functionally. You are an experimenter, a brand builder and a results oriented leader who sees marketing as a critical and accountable revenue driving business function.

This is an exciting role with a great opportunity to build a growth machine for an industry-leading B2B SaaS service, where you will be responsible for identifying, implementing, tracking, and optimizing impactful marketing campaigns across multiple channels.

The ideal candidate will have solid marketing background in B2B SaaS and work experience running end-to-end projects aimed at generating leads and growing revenue.

WHAT YOU’LL DO:

- Lead our strategic Marketing decisions with emphasize on execution
- Own the acquisition pipeline by delivering leads into the pipeline and tracking their lifecycle through to bookings to consistently improve on ROI and conversion efficiency
- Focus on key priorities to plan, organize, schedule, and budget marketing efforts in an efficient, productive manner
- Develop new marketing tactics, including testing new channels and opportunities for growth to generate marketing qualified leads in a predictable way
- Integrate brand building and content into our acquisition strategy.
- Constantly optimize the performance of campaigns, driving growth and maximizing conversion rates
- Monitor our key performance metrics and continuously work on improving their performance
- Identify opportunities to reach new market segments and expand our outreach

Requirements

- A love for data-driven inbound marketing with a focus on new customer acquisition.
- 4+ years of digital marketing experience from a B2B company and skills in (SEM, PPC) lead generation initiatives (SaaS product company – big advantage)
- Proven analytical proficiency, data driven, problem-solving abilities and both results and detail orientated.
- Robust data analysis skills and experience with Google Analytics, Hotjar, Adwords, Linkedin B2B campaigns.
- Experience with Marketing automation tools – Pardot / Marketo / Hubspot
- Experience in optimizing landing pages, conversion forms and user funnels.
- Native English speaker
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