Guesty
  • 14 active jobs (view)

  • Published: July 23, 2022
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

Guesty is looking for an experienced Head of Growth Marketing to join our vibrant Marketing team in Tel Aviv.

As the Head of Growth Marketing reporting to the Director of Growth, you will be responsible for developing and executing our growth strategy, collaborating across teams to identify opportunities to drive growth, reporting on performance and managing the team’s effectiveness. You will work closely with other arms of the Marketing Team along with Sales to achieve big results as we enter into an exciting phase of our company’s life cycle.

This is a strategic and impactful role that provides a unique opportunity to join a fast-growing travel disruptor.

Roles and Responsibilities:

● Plan, manage and execute Guesty’s growth strategy.

● Build and implement a growth marketing plan in line with overall business objectives.

● Execute longer-term, strategic goals as well as quick wins to achieve targets

● Utilize data and analytics for decision-making and measuring marketing. effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.

● Build dashboards for measuring and sharing results on business-critical KPIs related to growth and own achievement of weekly and monthly KPIs.

● Create growth opportunities with new activities.

● Work closely with the SDR team, lead initiatives, and provide ongoing analysis and input.

Requirements

● 3-5 years of marketing experience in growth positions with technology companies, preferably B2B oriented - managing a team of 3+ people.

● Managerial experience in demand generation and a proven track record of success.

● You have a strong experience in performance marketing (SEO, SEM).

● Demonstrated experience in growing web traffic and converting visitors into qualified leads.

● Knows the ins & outs of email marketing, lead nurturing, marketing automation (preference to HubSpot), and web analytics.

● Experience in running an ABM program for a B2B company.

● Ability to work in a fast-paced environment and meet tight deadlines.

● Experienced in working with marketing and analytics tools and campaign management tools, preferably Monday.

● Strong analytical skills, data-driven decision-making, technical ability.

● Experience managing marketing professionals and vendors to achieve key business metrics.

● Excellent spoken and written English.

● Excellent communication, time management, and project management skills.

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