Head of Loyalty and CRM

MAËLYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MAËLYS is on track to become one of the biggest body care brands in the world.

We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe?

We are looking for a talented individual who will manage, develop and optimize the CRM and Loyalty experiences through the use of various automation tools and platforms. Analyze customer data to identify trends, measure campaign performance, and optimize customer journeys.

It’s going to work for you too…

By using innovative marketing automation tools, you’ll shape the future of customer experience & your love for customer success in a new and fastest-growing brand. Grow your expertise in CRM, data analysis, and team collaboration, while working with senior management and make a direct impact!

Your life at MAËLYS will look like…

- Mornings begin with coffee and data. Dive into reports to uncover hidden insights and fuel personalized journey crafting.
- Develop and execute retention marketing strategies to drive customer engagement, loyalty, and repeat purchases.
- Create and implement targeted email, push, and SMS campaigns, to drive cohesive and engaging customer experiences.
- Utilizing different personalization and targeting strategies, leveraging data-driven cohorts to develop audience segmentation.
- Manage subscription plans and loyalty programs to incentivize customer retention and increase lifetime value.
- Implementing constant and agile 'test and learn' approaches to develop loyalty strategic and marketing programs and member experiences, leveraging customer segmentation and personalization.
- Collaborate cross-functionally with marketing, product, and data teams to ensure alignment of retention initiatives with overall business objectives.
- Stay up-to-date with industry trends and best practices in retention marketing and CRM technology.

You will thrive in this role if you have…

- 3+ years of experience in retention marketing, CRM, or a related field (e-commerce advantage).
- Proven track record of developing and executing successful retention campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Experience with CRM platforms, email marketing tools, and analytics software.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
- Creative thinker with a passion for customer engagement and loyalty.