Head of CRM

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.We're looking for an experienced Head of CRM to build and manage our CRM team

Responsibilities:

- Ownership and full management of the overall Push notifications and Email marketing campaigns strategy to all studios in Moon Active
- Take advantage of the full capabilities of the CRM system and own the relationship with the CRM platform
- Lead and Implement best practices and ‘Know-How’ for Push notifications and Email marketing campaigns of all studios
- Work closely with the Monetization team in each studio to enhance audience segmentation and customer modelling and campaign performance reporting
- Define measurable KPIs and regularly review campaigns against strategic objectives.
- Recruitment, management and development of new CRM Manager before joining well established/new studio
- Oversee, implement and review team planning, processes and effectiveness, including reviewing team capacity, allocation and operations
- Full budget responsibility for the CRM budget

- 5 years + experience as a CRM manager or equivalent
- 3 years’ experience in Matrix management or direct Management of team leaders- a must
- Technical expertise with CRM and analytical systems
- Strong communication skills along with a customer-oriented attitude
- Fluent in English (written & Spoken)
- Copywriting experience
- Experience in scale and structuring teams