Job Type
Category
Description
JamesAllen.com – a fast-growing diamond bridal jewelry ecommerce retailer - is looking for an Email Marketing Specialist to join its Herzliya-based marketing team. They will be in charge of planning, creating and analyzing the brand email campaigns.
Responsibilities:
• Build emails in HTML in accordance with industry standards and best practices
• Ensure responsive (mobile-friendly) email templates that include specific graphics, incentives, and detailed descriptions
• Create campaigns in email delivery system, including audience segment rules, timing, and analysis of campaign performance
• Manage trigger email campaigns throughout the customer life-cycle to maximize sales.
• Carry out segmentation of the database and implement according to marketing strategies.
• A/B test various email campaigns to establish the most effective.
• Track and report email campaigns in order to guide improvements.
• Ensure all email campaigns comply with current email best practices in the industry.
• Work closely with the Head of CRM to develop a clear CRM strategy.
Responsibilities:
• Build emails in HTML in accordance with industry standards and best practices
• Ensure responsive (mobile-friendly) email templates that include specific graphics, incentives, and detailed descriptions
• Create campaigns in email delivery system, including audience segment rules, timing, and analysis of campaign performance
• Manage trigger email campaigns throughout the customer life-cycle to maximize sales.
• Carry out segmentation of the database and implement according to marketing strategies.
• A/B test various email campaigns to establish the most effective.
• Track and report email campaigns in order to guide improvements.
• Ensure all email campaigns comply with current email best practices in the industry.
• Work closely with the Head of CRM to develop a clear CRM strategy.
Requirements
• Proficient in HTML, CSS3 (strong technical orientation, feels comfortable with code)
• Strong analytical skills and data-driven marketer with ability to optimize performance based on data
• Previous email marketing experience - a PLUS
• Excellent written communication and content skills.
• Native-level English (spoken and written) and familiarity with US consumer market
• Must have the ability to multi-task, stay well-organized and have attention to detail
• Collaborative and able to interact with cross-functional teams, including creative, media and developers
• Strong analytical skills and data-driven marketer with ability to optimize performance based on data
• Previous email marketing experience - a PLUS
• Excellent written communication and content skills.
• Native-level English (spoken and written) and familiarity with US consumer market
• Must have the ability to multi-task, stay well-organized and have attention to detail
• Collaborative and able to interact with cross-functional teams, including creative, media and developers
