WalkMe Published: November 14, 2019
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
3 years

Description

WalkMe’s marketing department is growing! We’re looking for an experienced email marketer with a strategic mind, eye for design, and a positive attitude to join our team.
If you’re seeking an opportunity to work in a dynamic and creative environment for one of the fastest-growing B2B companies, keep reading.

About the role:
As an email marketing specialist, you’ll work closely with our events and product marketing teams to support a broad range of initiatives, such as conferences, webinars, and product launches. Effective email marketing is integral to the promotion and success of these efforts — and that’s where you come in.

This role will allow you to develop your skills while contributing immense value to the organization by engaging, on-boarding, and nurturing our users. We’re looking for an individual who’s a self-starter — someone who knows how to get things done but always seeks ways to innovate and test new ideas.

What will you actually be doing?
- Manage email campaigns for corporate announcements, webinars, events, product launches, and more
- Refine email marketing strategy to increase engagement, retention, and conversions
- Work with content writers, events coordinators, developers, and more great people from our team to create effective email blasts
- Create dynamic content, personalization and utilize responsive design
- Develop a continuous A/B testing plan with the goal of optimizing performance and achieving campaign KPIs
- Monitor email performance, analyze results, and enhance campaigns accordingly

Requirements

- At least three years of experience in an email marketing role
- Data-driven: You understand the need to monitor key success metrics, use best practices, and optimize strategy to ensure email deliverability
- Experience using Pardot & Salesforce is an advantage
- Experience with HTML and CSS
- Detail-oriented with a meticulous eye
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