JamesAllen.com Published: January 27, 2020
Job Type
Level of education
High school
Spoken Language needed
Level of Hebrew
Hebrew not required
Location of job
How many relevant years experience do you require for the role:
1 year


JamesAllen.com – a fast-growing diamond bridal jewelry ecommerce retailer - is looking for an Email Marketing Specialist to join its Herzliya-based marketing team. They will be in charge of planning, creating and analyzing the brand email campaigns.

• Build emails in HTML in accordance with industry standards and best practices
• Ensure responsive (mobile-friendly) email templates that include specific graphics, incentives, and detailed descriptions
• Create campaigns in email delivery system, including audience segment rules, timing, and analysis of campaign performance
• Manage trigger email campaigns throughout the customer life-cycle to maximize sales.
• Carry out segmentation of the database and implement according to marketing strategies.
• A/B test various email campaigns to establish the most effective.
• Track and report email campaigns in order to guide improvements.
• Ensure all email campaigns comply with current email best practices in the industry.
• Work closely with the Head of CRM to develop a clear CRM strategy.


• Proficient in HTML, CSS3 (strong technical orientation, feels comfortable with code)
• Strong analytical skills and data-driven marketer with ability to optimize performance based on data
• Previous email marketing experience - a PLUS
• Excellent written communication and content skills.
• Native-level English (spoken and written) and familiarity with US consumer market
• Must have the ability to multi-task, stay well-organized and have attention to detail
• Collaborative and able to interact with cross-functional teams, including creative, media and developers
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