Almost everything we eat, wear or use is shipped or flown by the global freight industry, but its technology is stuck in the ’90s…. Freightos is bringing freight into the 21st century with the world’s largest digital freight marketplace. Beyond helping thousands of top tier companies worldwide, we’ve raised nearly $100 million from investors like GE Ventures, the Singapore Exchange and Aleph, and have gotten the BBC, TechCrunch, and the Wall Street Journal excited in the process...
We’re a group of energetic marketers who count containers every time we are stuck in traffic (yes, that’s a thing).
Why? Because we’re working on a better way to move them and the millions of other shipments that bring you everything from food to the phone you’re reading this on.
As we scale the world’s largest global freight marketplace, we’re looking for a growth leader to take our acquisition machine to the next level and change the way that businesses ship goods like AirBnb is changing how people vacation. You may not dream about freight as often as you dream about vacations, but global trade is a $19 Billion industry. And you’ll be shaping it, shipping it, and making it more palletable for customers (you’ll get that one when you start, we promise - it’s not a typo)..
Your B2B (SMB experience is even better) performance and content marketing experience give you the skills and confidence to navigate from ROI to SEO, and PPC to funnels, enabling you to hit a new industry running. You know how to identify thin slices of target audiences (in our case importers and exporters), and use any platforms you can get your hands on to measure, validate and iterate.
The best part of Freightos.com is that this isn’t your run of the mill SaaS ARR funnel. We’re talking about a marketplace with revenue in the tens of millions and all of the business strategy challenges to keep you on your toes and in your spreadsheets.
We welcome creativity, experimentation, and hard work, as long as you can make freight puns while crunching numbers.
So, what will you be doing?
Beginning day one, you’ll be responsible for setting the SMB marketing acquisition strategy for Frieghtos.com, managing a phenomenal team of go-getters, and driving new user growth on the freshly redesigned Freightos.com platform.
Deeply understand our customer base, users, personas, and the value propositions that animate them.
Manage our talented marketing acquisition team, pointing them in the right direction to choose and launch new growth initiatives.
Develop the quarterly marketing acquisition plan and strategy for our online freight booking platform for SMBs.
Take advantage of our huge breadth of resources, from troves of data and deep internal industry knowledge to relationships with the largest logistics providers and carriers, as well as hundreds of thousands of importers, all to help create an acquisition flywheel.
Leverage in-depth modeling to balance earned/paid channels and creatives, driving LTV waaaaay above CAC.
Own and execute media planning, budget allocation, and coffee flavor selection.
Own all Freightos.com SMB marketing acquisition channels, including performance marketing, co-marketing partnerships, and content marketing, and anything you can dream of (and build a proposal around).
Set goals and KPIs together with marketing management, and report regularly on marketing impact using marketing analytics and BI tools.
Drive market research on new channel exploration and implement experimentation cadence.
Conduct competitive analysis of the marketing acquisition landscape to identify opportunities for growth.
Own relationships with relevant agencies, such as SEO and PPC.
Collaborate with technical marketing and operations for website development, marketing automation, and more.
Manage the Freightos.com acquisition content calendar, coordinating with product marketing and corporate marketing to implement the right cadence of distribution.
Work closely with product marketing to understand our personas and the user experience on our platform, and collaborate to bring in higher quality leads.
Work across Freightos.com marketing to ensure on-brand messaging across all assets including website, ad copy, landing pages, and webinars.
8 years of experience in marketing, owning the creation and execution of marketing campaigns that acquire, engage, and retain B2B audiences.
At least 3 years of experience managing a team, with experience helping each individual on your team grow, explore, and become even better at their jobs.
Proven track record of planning, executing and measuring a complete marketing strategy.
Experience launching new growth channels for marketing acquisition.
Deep, hands-on knowledge of performance marketing (Google Ads, Facebook, LinkedIn).
English - mother tongue - a MUST
Data-driven approach to decision making, thoroughly at home tracking marketing metrics, modeling out outcomes at varying degrees of confidence, and more comfortable in Google Sheets than any INDEX can MATCH. Did you need to V-LOOK that up?
Creative thinker, excellent content writing and presentation skills.
Complex understanding of user acquisition and the importance of providing overwhelming, blow your colorful socks off value, (ie content marketing) and why it’s so vastly different from sales collateral.
Strong operational capabilities – comfortable with managing multiple projects for multiple different audiences/stakeholders.
Comfortable jumping from high level strategic discussions to quick implementation mode.
Preferable - a deep love for all things freight but honestly, that will come with time. We promise.