Graduway Published: December 3, 2018
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Hebrew not required
Location of job
Raanana
How many relevant years experience do you require for the role:
More than 3 years

Description

Graduway, the leading alumni relations and mentoring software provider, is looking for an experienced Director of Product Marketing to own the entire product marketing lifecycle, from strategy to execution. The ideal candidate will have extensive hands-on product marketing experience to create go-to-market plans and work with teams to drive revenue and grow awareness.

Responsibilities include:
- Develop compelling positioning and messaging that differentiates our products and services
- Perform competitive research to build expertise on our competitors and how they are positioned to drive changes to our sales and marketing processes based on insights
- Develop marketing plans in conjunction with our marketing team to support the retention of existing customers and the acquisition of new customers
- Drive Go-To-Market strategies, working with relevant stakeholders to manage impactful launches
- Train and educate sales teams on messaging and positioning and develop tools to enhance the sales process
- Interact with clients, analysts and prospects in order to gain insights and translate them into actionable resources
- Manage the relationship with industry analysts to communicate our strategy, roadmap, unique value proposition and customer success
- Create thought leadership in the form of white papers, data sheets, blogs and presentations to articulate the benefits of our solutions
- Work with our customers to create case studies and customer success stories
- Serve as an evangelist for our solution and present our products to external and internal audiences including on webinars, conferences and customer meetings
- Lead customer activities including our Customer Advisory Board to gain insights on industry trends, business priorities, and strategic direction
- Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers and competitive positioning

Requirements

- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
- Experience in developing strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
- High level of attention to detail
- Ability to build relationships across organizations and handle alternative viewpoints
- Strong organizational, time management and problem-solving skills, strong attention to detail, ability to prioritize workload and meet deadlines with frequent interruptions
- Comfortable working in a fast-paced, deadline-driven environment and interfacing with all stakeholders at all seniority levels
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