SysAid Technologies Published: October 29, 2018
Job Type
Level of education
Spoken Language needed
Level of Hebrew
Location of job
How many relevant years experience do you require for the role:
More than 3 years


We are looking for a creative, analytical director of product marketing to own the messaging, positioning and launch of our products to the market. Reporting to the Vice President of Marketing, you will be responsible for telling the world the story of our product.

You will lead go-to-market strategy, messaging and positioning, market research and analysis, competitive intelligence, sales enablement and campaign development for SysAid’s market-leading products on a global basis

- Develop product positioning and compelling messaging to differentiate SysAid products and attract customers
- Understand customer personas, journeys and buying criteria, and translates product features into customer benefits
- Develop and review marketing and sales collateral, including presentations, brochures, data sheets, webinars, white papers and customer facing release notes
- Drive go-to-market activities including thought leadership, market analysis, messaging and packaging
- Manage external and internal launch of new products / releases and develop relevant content
- Enable sales organization with training and sales tools
- Analyse and report on market trends and competitive landscape
- Develop the content strategy and manage content creation for marketing programs that drive awareness and demand for your products
- Work closely with our awesome community and customers to obtain feedback, develop use cases and create customer success stories
- Design nurture tracks for our existing customers to drive upsell / cross-sell opportunities and reduce churn
- Collaborate with Product Management on product strategy, product roadmap and product go to market
- Collaborate with Sales and Customer Success to focus on the growth of our existing customers
- Lead the Customer Retention team including customer marketing manager, internal and outsource content writers and agencies.


- 5+ years of experience in B2B product marketing in the enterprise software space
- Outstanding writing and editing skills and strong presentation skills
- Self-starter with a can-do approach, team player and able to work in a fast-paced environment
- Creative with analytical skills
- Technical enough to interact with product management and translate product functionality into business value proposition
- English – mother tongue level
- Proven history of managing people, projects, and vendors
- Proven track record of successful product launches
- Marketing related bachelor and / or MBA degrees
- Some travel will be required
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