Elementor Published: December 10, 2019
Job Type
Level of education
Undergraduate
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Bnei Barak
How many relevant years experience do you require for the role:
3 years

Description

Our marketing team is looking for Director of Product Marketing

Responsibilities
- Develop product positioning and messaging based on market research and data analysis
- Craft a consistent and compelling narrative across channels, maintaining strong messaging hierarchy.
- Build a roadmap of ongoing, cross-channel communication, strategic marketing initiatives at a product line level
- Partner with Creative and Marketing to ensure proper product representation in brand campaigns
- Define go-to-market strategies for new product features and streamline the announcement process
- Partner with the Product team to help prioritize product development based on customer and market research
- Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
- Drive competitive analysis & customer research in order to define opportunities and understand key customer segments
- Maximize the potential of new & existing users.

Requirements

- At least 3 years as a Senior Product Marketing Manager (SaaS company experience preferred)
- Demonstrated success in a product marketing role
- Excellent written and verbal communication skills in English
- Ability to translate complex concepts into simple, clear and intuitive language
- Strong project management abilities to plan and execute complex cross-functional initiatives
- “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement
- Strong analytical skills, ability to identify early trends and solve problems quickly.
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