Check Point Published: November 25, 2018
Job Type
Level of education
Undergraduate
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
1 year

Description

Responsibilities:
- Plan and execute full funnel digital marketing, SEM, social media, display advertising and content syndication campaigns in Europe for our line of enterprise cyber security products, working with our central marketing and regional field teams
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels

Requirements

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing in an enterprise B2B high tech company
- Must have working knowledge of Marketo and Sales Force
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Must have experience in setting up and optimizing Google Adwords, Facebook, LinkedIN and Twitter campaigns.
- Proficiency in social media a plus.
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