Percepto Published: November 17, 2020
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Modiin
How many relevant years experience do you require for the role:
3 years

Description

A great opportunity to join a fast growing company and create awareness and demand to a new exciting category - remote autonomous inspection, powered by robots.

As our digital marketing manager you will have an overall responsibility for all our digital channels, while focusing on organic and paid demand generation campaigns to feed the pipeline for our growing global sales team, from top to bottom of the funnel.

Reporting to the VP Marketing, you will work closely with our rocking team members, as well as external agencies, to devise our digital strategy and own is execution (planning, implementation and budgeting))

The position combines a strategic vision and hands-on execution capabilities.

RESPONSIBILITIES

- Create, monitor and measure all digital marketing activities including digital advertising, automation tools, social media, SEO, webinars, newsletters etc.
- Own and manage our marketing automation platform
- Deploy successful marketing campaigns from ideation to execution (Experiment with various organic and paid acquisition channels)
- Manage the company website
- Track and report on key KPIs, including SEO ranking, Impressions, Clicks, Conversions, Organic vs. Paid traffic, channel performance, lead funnel attainment (leads, MQL, SQL) etc.
- Be an active contributor to thought leadership activities across blogs, white papers, videos and more

Requirements

- Proven marketing demand generation veteran, with a history of driving desired results through digital channels
- 3+ years of experience in B2B digital marketing
- Experience working with various marketing automation and CRM platforms (Hubspot experience - advantage)
- Proven experience in planning, executing, and optimizing end-to-end marketing campaigns, including marketing asset creation, new product launches, and digital and social media marketing
- Strong technical skills
- Ability to think creatively and innovatively
- Ability to direct content building required for demand creation
- Highly motivated & team player
- Fluent English (Native English level , written & spoken– advantage)
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