GeoEdge Published: November 5, 2018
Job Type
Level of education
High school
Spoken Language needed
English
Level of Hebrew
Medium
Location of job
Tel Aviv/ Ramat Gan
How many relevant years experience do you require for the role:
2 years

Description

If you’re a digital marketing rockstar who’s an expert in end-to-end inbound lead generation, we want you!

We are looking for a motivated, data-driven inbound marketer to own the inbound marketing funnel for our company. You will be in charge of attracting site traffic and converting that traffic into new quality leads. The ideal candidate will have a proven track record in creating and implementing online traffic and lead generation strategies (SEO, SEM and content marketing).

Responsibilities:
- Build and lead the user acquisition strategy funnels to achieve growth KPIs and goals - content and paid campaigns.
- Lead marketing performance while monitoring all user acquisition efforts including paid channels (SEM, PPC), email marketing, marketing automation, SEO etc.
- Monitor website analytics, spot problems within the funnels and drive ongoing scale and optimization.
- Scale and reach new audiences and niches.
- Build various marketing automation flows based on KPIs.

Requirements

- A love for data-driven inbound marketing with a focus on new customer acquisition.
- 2 years digital marketing experience and skills in (SEM, PPC) lead gen initiatives.
- Proven analytical proficiency, problem-solving abilities and both results and detail orientated.
- Robust data analysis skills and experience with Pardot, Google Analytics, Hotjar, Adwords, Linkedin B2B campaigns.
- Experience in optimizing landing pages, conversion forms and user funnels.
- Native English speaker.
- B2B marketing experience is a big advantage.
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